Home Depot Jobs

Position Purpose:

The Senior Analyst, SEO Analytics position assists in the development of advanced analytics to support The Home Depot's organic online marketing strategies. The role provides reporting, insights and recommendations to enable the HomeDepot.com teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. The role is responsible for translating business questions into actionable insights, supporting ongoing analytical needs, designing new analytical tools and collaborating with cross-functional teams to deliver high-quality analytical solutions for HomeDepot.com. This role is expected to leverage effective communication skills to translate complex analyses into understandable insights as well as possess a passion to learn and develop.

Key Responsibilities:

• 20% Measures ongoing effectiveness of areas you oversee against target metrics, and makes frequent adjustments to leverage any necessary changes

• 20% Create, adjust and present plans based on data driven decisions

• 40% Own a large part of the project life-cycle from any needed discovery and initial assessments through launch, including ongoing measurement and reporting. Integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations

• 20% Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements.

Direct Manager/Direct Reports:

• This position typically reports to Search Account Manager

• This position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• No travel required

Minimum Qualifications:

• Must be eighteen years of age or older.

• Must be legally permitted to work in the United States.

• At least 3 years' experience in search engine marketing including on page, off page, social and local SEO strategies

• Experience using SEO and business related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools

• A core understanding of HTML/CSS

• Project management experience associated with interactive marketing and/or web projects

• Meticulous and strict understanding of SEO white hat tactics

Preferred Qualifications:

• Experience in managing both paid and organic search

• Marketing/web experience associated with a national-level retailer

• E-commerce knowledge and experience

• Prior analytics and data analysis exposure

• Strong Communication skills

• Solid understanding of the technical pieces of marketing channels such as backend tracking, search string URLs, 3rd party site tracking, data feeds and internal search

• Knowledge of Adobe technologies

• Intermediate/Advanced capabilities with Microsoft Excel required

• A steadfast passion for SEO and internet marketing

• Proven SEO Experience and understanding

• In depth knowledge of current and developing SEO trends

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented

• Collaborates

• Communicates Effectively

• Customer Focus

• Drives Results

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $65,000.00 - $100,000.00